EV2 will sell sponsorships to retailers, business owners, associations and other interested parties. These sponsorships can vary between a single party taking the full sponsorship of $240/month to 20 parties sponsoring for $12/month. These sponsors can claim “we are green” and can give day passes to EV drivers for free charging.
Members get free charging at the station for a fee ranging between $10-$20/month. Target customers for membership are the early adopter EV drivers.
LCD Touch Screen Display of Charger
The station's charger is equipped with a full-color touchscreen display to allow for static, video, and interactive advertising. Each ad displays for 15 seconds, interactive ads may display for an additional 30 seconds if EV customer touches the screen to interact.
A fifteen seconds static image on the screen will cost $20/month and a fifteen seconds animated video clip will cost $25/month.
The station displays a maximum of ten (10) ads at any given time ensuring that advertisers will be guaranteed that their ad is displayed at least 12 times per hour, which is based on an average 30 seconds duration of interactive activity.
Moving Digital LED Advertising on Canopy
Most of the advertising income will be generated from the moving digital LED display at the fascia of the canopy. The display has the size of 1 ft. high and 15 ft. wide, and is installed only on one side of the ETM™ station because of structural limitations due to wind load. The display will flash advertisement lasting 8 to10 seconds per clip.
The cost for the advertising customer will be ranging from $80/month for a static clip flashing for 10 seconds every 3 minutes to $400/month for an animated clip flashing for 8 seconds every minute. There will be a variety of static and animated clips with different time intervals and prices for the advertising customer.
